I can already see the new “man-machine”
reality happening. First it was specific ads that cater to our searches and
buying patterns, now its “real life” ads telling us what we need before we even
think about it. Amazon has these WIFI connected tools that they offer, they are
special buttons that we can press and it will instantly charge your account for
the product, and ship it to you within a certain time line. For example, when
you see you are running low on laundry detergent, you can press the laundry detergent
button and you can have a new bottle at your doorstep before you run out, which
in turn saves you a trip to the store and Amazon keeps getting your money.
Tesla has self-driving cars, Roomba cleans your floors for you, Alexa has the
ability to control your entire house, all these have been slowly taking over
our lives. Little by little we are beginning to ask ourselves, who is controlling
who? Is it I controlling the robot or is the robot controlling me? As a society
we are thinking that these robotic machines are designed to make life easier,
but in reality we are trading our independence for assistance.
I feel that people have been fighting
Facebook since it dominated MySpace back in 2007. I understand that more people
use Facebook than Twitter but that could be because Facebook has actual content
and is not just a message board like Twitter is. Just like Google, Facebook jas
mastered the goal of knowing your search history and creating ads that cater to
your needs, but is it too much? Just because I search for the best absorbent
tampons on Google, why does Facebook have to insert ads in-between my stories? I
mean if Facebook knows me “so well” then it should know that I am a male and
99.99% of males do not actually use tampons, why would it insert tampons in my
news feed? Pressure? Sales tactic? Is it even Facebook at all? Is irritating and unnecessary, and people are getting tired of it. These concerns
are one of the reason why people are turning to Amazon and Google for answers
and NOT Facebook.
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