Exam Review Sheet

This list is drawn from all the powerpoints and is meant to help you prepare for the exam. To do well on the exam, you are strongly encouraged to study your lecture notes and to actively think about how all of these theories and concepts work together (or not). 
  1. Lasswell's model of communication
  2. Positivist ontology
  3. Social constructivist ontology
  4. Inoculation
  5. Descriptive norms
  6. Injunctive norms
  7. Clash between descriptive and injunctive norms
  8. Cialdini's 6 ways to influence people
  9. Framing
  10. Gain frame
  11. Loss frame
  12. Episodic frame
  13. Thematic frame
  14. Prospect theory
  15. Selective exposure
  16. Cognitive dissonance
  17. Mood management theory
  18. Confirmation bias
  19. Selective perception
  20. Selective retention
  21. Polarization
  22. Badder-Meinhof phenomenon
  23. Reinforcement theory
  24. Fixed mindset
  25. Growth mindset 
  26. Lasswell's propaganda theory
  27. Lippmann's "pictures in our heads"
  28. Powerful media effects
  29. Magic bullet theory
  30. Hypodermic needle theory
  31. Experiments with "Why we fight" films
  32. Limited media effects
  33. "War of the worlds"
  34. "The people's choice"
  35. Two-step flow theory
  36. Uses and gratifications paradigm
  37. Moderate-to-powerful effects
  38. Search Engine Manipulation Effect    
  39. 1st level agenda-setting
  40. Accessibility
  41. 2nd level agenda-setting
  42. Who sets the media's agenda?
  43. Agenda-setting theory's problems
  44. Agenda-cutting
  45. Priming
  46. Embodied cognition
  47. Semantic network
  48. "Buying the war"
  49. Framing & President Bush's address
  50. Failure of the press during 9/11
  51. Third-person perception & its implications
  52. Self-enhancement bias
  53. First-person perception & its implications
  54. Spiral of silence
  55. Spiral of silence and social media
  56. Your proposals to minimize the spiral
  57. Brene Brown's "Power of vulnerability"
  58. Speed and contemporary life
  59. New technology and quality of life
  60. Jon Jandai's "Life is easy"
  61. Connections & addiction
  62. Upward comparison
  63. Downward comparison
  64. Sherry Turkle's "Connected, but alone"
  65. Goldilocks effect
  66. Smiling depression
  67. PostSecret
  68. Humans of New York
  69. Privacy and contemporary life
  70. Glenn greenwald's "Why privacy matters"
  71. Reidentification
  72. Data pollution
  73. Target's big data analysis

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