I agree that I don't really feel the "brand product" when browsing through facebook. I don't think about facebook like I think about google and amazon. Facebook doesn't do a great job of brand exposure, it's kind of like they are just there. I agree with the author, facebook will do anything to get it's ads onto your timeline, unlike google and amazon.
Facebook is a giant, along with google and amazon alike. But you don't get the same feel when using facebook. It has recently gotten to the point where all the ads have become unbearable.
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