My main takeaway from the articles about the big media giants such as Facebook, Amazon, and Google, is that we're screwed.
Not personally, just as a society.
If Facebook and Google are continuously refining their methodologies for showing us the content they either think will generate the most ad revenue or what we will be looking for most often, then we are allowing them to hide just as much, if not more, information from us. One of the articles mentioned an event in Syria that I don't think I ever even heard of being filtered out from Facebook's choices with no apparent rhyme or reason.
The lack of transparency of the companies exists because they have already become household names. How much do you really care that an obscure book you never heard of got pushed so far down in the search results on Amazon that it basically didn't exist when you can order anything you want and get it that same night?
It's a little disheartening, to be honest, just how much control over the general population (at least of countries where services and technologies like this are common) these services can have.
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